Mark Granovetter researched how people get jobs by studying executive, professional, technical, and managerial workers who had recently found jobs. His data indicated that:
- only 10% of jobs were found through ads
- 9% were found through agencies
- an astonishing 74% were found "informally"
“Informal" methods of job finding are those whereby the job seekers exercise their own initiative in building on personal contacts and making themselves known to potential employers. They are differentiated from "formal" methods, which rely on advertisements and/or employment agencies.
Granovetter's data also indicate that of the people who found jobs through personal contacts, 43.8% had new positions created for them.
Granovetter concluded: Personal contacts are of paramount importance in connecting people with jobs. Better jobs are found through contacts, and the best jobs, the ones with the highest pay and prestige and affording the greatest satisfaction to those in them, are most apt to be filled in this way.
This research lays the foundation for understanding how profound social networks affect ones career development.
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